Karma.com – Spread the Love
Off on another quest, this one is to build a business based on karmic goodness. In a sense, it’s about taking the positive energy that consumers feel about companies, brands and cool stuff and bottling it up into little power-packs of goodness that can be released as reviews, ratings, referrals and deep brand engagement. Companies can turn around and reward those same consumers, who are their best customers, and share the love back with each and every one of them in unique and customizable ways. It can be recognition, freebies, coupons, money or simply by saying thanks.
From a business sense, the goal is to unshackle the management of brands from enterprise software and let a customer driven grass-rootsy vibe take over and propel the brand forward in ways an MBA modeling out customer behavior could never do.
I want to flatten and let consumers reach out to their favorite brands and offer to directly engage, review, share, provide feedback and generally love the brands that they like… in the process helping out SMBs. You could also have a self-service enterprise platform. I think it could take over the long-tail consumer and long-tail business (what really made Google) for engaging a company’s best customers and turning them into brand advocates and channels for new clients.
The whole notion of engagement, sharing the love, and fundamentally elevating the best brands just makes sense to me. I don’t like being marketed to, but I do love getting cool things shared with me by people I love and trust. Seems like a more karmically elevated mode of commerce.
Let me know your thoughts, and I’ll try to keep you updated. Ps. working names are either Buzztag (find /share cool stuff with friends) or Karma.com (share the love).